Book Launch Party Tips from "Wonka's Grand Entrance"

wonkas grand enteranceAfter watching a SkillShare class on Running Your Business from the founder of Ecko Unltd., I created a product I titled “Wonka’s Grand Entrance”.  See there are many things to learn from this short 4 minute video that is a scene from the movie Charlie and the Chocolate Factory.

1. Create a Crowd

Before the book launch make sure there are a large group of people interested in what you are doing.  Make them excited to see the first people who get to try the new product. Give a few people a golden ticket to the show.

2. Put out the red Carpet

Choose a launch day.  Step out there and talk about what you are going to do.

3. Pause

Create excitement for people ready for the show to begin.

4. The Roll

Do something really exciting that they are not expecting and that they won’t forget. This will create a buzz for them to share.

5. Welcome Speech

Explain what you are doing and what will happen. Welcome them. Tell them it is nice to have them there.

6. Invite the Choosen.  

Welcome them with excitement.  Make them feel special.  When someone pulls a fake gun on you, go with it.  When someone does not seem like the rest of the group make them feel included.

7. Parade In

Show the others how important your customers are.  Close the door and show them your best.  Then continue to show others your best.


Written by Lisa Rusczyk Author of 1600+ Positive Things to Say to Someone Else 

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